GDPR and AI: what is and is not allowed with customer data?
Using AI with customer data is possible, as long as you do it right. We list the most important GDPR points of attention.
AI and customer data work well together — as long as you follow the rules. The GDPR is not a brake on innovation, but a framework that builds trust.
The key points of attention
- Purpose limitation: only use data for what you collected it for
- Data minimisation: do not share more than necessary with an AI system
- Data processing agreement: record who does what with the data
- Storage within the EU: avoid data traffic outside the EU, read why that matters
Using AI safely
The safest route is a private GPT environment instead of public tools. Your data stays yours and is not used to train public models. We build according to security by design and ISO 27001 principles.
Different per sector
In healthcare, for example, NEN 7510 applies; in finance the requirements are stricter. We take that into account.
Want to use AI without legal headaches? Book an intro call.